"Secret To Success"

I have a great number of topics on my desk to share with you, but they don't really mean anything, unless we understand the most important topic of all: HONESTY.

I know, "Ron, we don't need you to tell us about anything except roofing". But, I happen to admire the brilliant business anchor Mr. Neil Cavuto, and his words seemed to describe why so many contractors are distracted, and forget how important our "word" is. I hope you find merit in his very straightforward comments. Friends, this is Mr. Neil Cavuto:

Secret to Success
Monday, June 18, 2007
By Neil Cavuto

This is just me talking here, but you want to know the secret to getting ahead? I mean, the real secret?

It has nothing to do with talent. Nothing to do with connections.

I'm not saying those things don't help, but here's what clinches it: Keeping your word. Doing what you say.

I know it sounds simplistic, but I'll tell you what, a lot of people don't keep their word.

Contractors who don't show up when they say they will.

Companies that don't honor guarantees when they swore they would.

Car salesmen who suddenly forget promises made when they insisted they would not.

I don't know about you, but I'd gladly pay more — maybe not a lot more — but more for someone who does what he says.

Sadly, few do or certainly a lot fewer than when my dad was alive. He used to say his word was his bond and a handshake his contract.

Simpler times, I suppose, but more honorable times, when we appreciated others' time.

So here's my own nickel and dime advice to any contractor — any worker — in any business:

You say you're coming at 2 p.m., come at 2 p.m.

You can't make it, phone to say you can't make it.

Give an estimate. Stick to the estimate.

It's called common courtesy. It's also called service. People remember you for it. And think twice about ever dealing with you if you lie about it.

From here, we will work forward, assuming all are on board with this basic premise. It will help explain my reasoning and thought process in future posts. You will see that I am not sympathetic to techniques, or arrangements, that are contrary to an honest approach.

Tomorrow, I'll have a direct roofing topic, but felt compelled to share these thoughts with you. If anyone is ever offended by my comments, you may email me, and I will forward my home number, so you and I can speak directly. I will immediately retract any comments that are not accurate, but request you base your point on science or public record. Fair?

Your time and kind consideration are always appreciated here. Keep looking "UP".

Best,

Robert R. "Ron" Solomon